Win Systems has appointed Ana Aniceto as Country Manager & Sales for its office in Lima, Peru, adding a new executive to oversee the company’s commercial activities in the country.
The gaming technology supplier said the appointment forms part of its plans for Latin America, with Peru remaining an important market within its regional business strategy.
Aniceto joins the company with experience in the gaming and entertainment sector, including roles focused on business development, sales management and team leadership. During her career, she has worked with gaming operators and clients in senior positions across the industry.
In her new role, Aniceto will oversee Win Systems’ commercial operations in Peru. Her responsibilities will include business development initiatives, managing relationships with clients and strategic partners, and supporting the company’s activities in the local market.
“It is a privilege to join Win Systems at such a strategic moment for the company,” said Aniceto. “I take on this challenge with great motivation and commitment, aiming to contribute to the growth of the business in Peru and strengthen relationships with our clients in the region.”
According to the company, the appointment aligns with its efforts to expand its commercial organization in selected markets across Latin America while continuing to invest in talent and customer engagement initiatives.
“We are very pleased to welcome Ana to Win Systems. Her experience, market knowledge, and leadership capabilities will be key to further driving our growth in Peru and strengthening our strategy in Latin America,” said Eric Benchimol, CEO of Win Systems.
Win Systems provides technology solutions to the gaming and entertainment industry and operates across multiple international markets.