Yahoo Finance has ended its prediction market partnership with Polymarket less than a year after the companies began working together, with the dedicated hub removed from the financial news platform in April, as reported by Bloomberg.
The partnership began in November 2025, when Polymarket said it had become Yahoo Finance’s exclusive prediction market partner. The agreement involved a dedicated hub displaying Polymarket probability data for key economic, government, and market outcomes, alongside related Yahoo Finance news, quotes, and analysis.
“We had a previous partnership with Polymarket to display relevant prediction market data across Yahoo Finance,” a Yahoo spokesperson said in a statement. “That specific agreement ended, but Polymarket continues to be an advertising partner across Yahoo, and we’re open to similar types of partnerships.”
The end of the Yahoo Finance arrangement comes as prediction market operators continue to pursue partnerships with financial and media companies. In January, Polymarket reached an agreement with Dow Jones to provide event contract data across its properties, including The Wall Street Journal, Barron’s, Investor’s Business Daily and MarketWatch.
Polymarket and rival Kalshi had also announced deals with Google Finance. Kalshi has furthermore announced partnerships with CNN, CNBC and Fox Corp.
Prediction markets allow consumers to trade on outcomes including sports, elections, financial markets and other events. Polymarket and Kalshi have argued that their data can enhance journalism, while critics have questioned whether prediction market data accurately captures public sentiment.
Polymarket and Kalshi have faced regulatory and legal disputes, including arguments from state regulators that their operations violate local gambling laws. The companies have said they monitor for illegal trading and should be governed as derivatives exchanges by the Commodity Futures Trading Commission (CFTC).
Media organizations have also faced criticism for using such partnerships to generate new revenue streams. Prediction market operators typically pay media companies to integrate their data, while some outlets receive referral commissions for directing users to prediction markets.
Polymarket continues to have partnerships with sports and entertainment organizations, including Major League Baseball, Major League Soccer, the NHL and UFC.