The UK Advertising Standards Authority (ASA) banned a Casumo display ad after ruling that Spinumo promotion encouraged customers to make repeated deposits and wagers.
ASA found that the campaign risked promoring gambling and financial harm. The ruling was published on November 11. The ad by Recro Ltd, which operates as Casumo, was published ob August 2026 and its banner promoted “UP TO 100 SPINS ON SPINUMO” alongside the tagline “QUEST. SPIN. WIN.”
Promotion required repeated deposits and wagers
The published ad targeted UK coustomers from July 6-August 2. Players could unlock one spin of the Spinumo wheel by completing a daily mission.
For every mission, players were required to deposit a minimum of £50 and stake at least £200 on qualifying games. In addition, players could complete a maximum of five missions a day. Each spin awarded a random number of free spins, the maximum being 100. Each spin was valued at £0.10, which meant the maximum payout per spin was £10 from the wheel. Rewards were valid for 48 hours.
The ASA determined that completing five missions per day required a minimum deposit of £250 and £1,000 in wagerings. In total, the promotions would amount to a maximum £7,000 deposit and £28,000 in totals wagered across 28 days. These may constitute maximum rather than compulsory amounts or losses; however, the regulator took into account the considerable qualifying activity that had taken place, compared to the maximum payout of £10.
The ASA also found that the campaign’s language encouraged repeated participation:
The description of the qualifying activity as a ‘daily mission’ alongside the wording ‘QUEST. SPIN. WIN.’, presented gambling as a challenge that could be completed repeatedly.
ASA identified the ad trhough its Active Ad Monitoring system, which uses artificial intelligence to detect potentially non-compliant online advertising.
ASA rejects Casumo’s arguments
Recro stated that the promotion was voluntary and customers could leave after fulfilling one task only. It also stated that the slogan only describes the promotional process itself and not gambling as a way of getting money. The operator claimed that the advertisement clearly states the terms of the promotion.
The ASA recognized that gamblers had a choice and that gambling does not necessarily result in losses. However, the regulator concluded that the campaign may still lead to continuous gambling, and may especially involve vulnerable consumers.
The regulator found the promotional material in violation of CAP rules 16.3 and 16.3.1. The ad should not be run anymore in its current form, and the operator should keep in mind the necessity not to promote any gambling activities that may cause social harm in future campaigns.
In a statement to SBC News, Casumo said:
Casumo prides itself on its record of customer protection and regulatory compliance.
The decision comes amid tighter UK rules on gambling incentives. Since 19 January 2026, licensed operators have been prohibited from imposing wagering requirements exceeding 10 times the value of bonus funds.