BetMGM has become the official multi-year Sports Betting and Online Casino Partner for the Minnesota Vikings in Canada. The deal marks the latest opportunity for the seminal iGaming brand to establish itself as a trusted and respected operator in the space, while helping the NFL franchise scale its presence with Canadian players.
The partnership also sees the launch of a team-themed game developed by Design Works Gaming and called Vikings Big Kick LuckyTap, which is exclusively available in BetMGM Casino in Alberta and Ontario, the two Canadian provinces that currently regulate iGaming.
Commenting on this opportunity to push the operator’s footprint further, Matt Prevost, BetMGM CRO, said:
“Vikings fans bring a level of passion and loyalty that extends well beyond game day. As the home of one of the largest collections of sports-themed casino content in North America, BetMGM is uniquely positioned to combine sports fandom with iGaming. We are eager to start football season off strong with another fantastic partnership, especially as we expand our reach in Canada to Alberta.”
The partnership was welcomed on a similarly good tone by Minnesota Vikings Chief Marketing Officer, Martin Nance, who hailed the opportunity to work closer with BetMGM and strengthen the team’s footprint in Canada.
“Their commitment to innovation and fan engagement aligns well with our organization, and we’re excited to create memorable experiences that celebrate Vikings football and connect with Canadian fans in new and meaningful ways,” Nance added.
The partnership will similarly focus on advertising responsible play to audiences, offering help through educational resources, the GameSense platform, and other relevant materials that have been established to support gamblers.