BetWright has announced the renewal of its partnership with Norwich City FC, continuing as a Principal Partner and official Men’s Back-of-Shorts sponsor for the 2026/27 season.
Canaries fans will once again see the BetWright logo proudly displayed on the back of the men’s first team shorts throughout the upcoming campaign.
The renewal builds on a successful first season together and deepens the collaboration between the Championship club and one of the UK’s fastest-growing betting brands.
As part of the extended agreement, BetWright will continue to feature across Norwich City’s official partner ecosystem, including brand and link placement within the club’s partner section, alongside a fresh programme of activations and dedicated social media activity to engage supporters throughout the season. Joint campaigns supporting the local East Anglian community will also continue into the new season, with further details to be announced.
BetWright’s branding will once again be featured on advertising boards at the 27,000-capacity Carrow Road in all domestic matches across the Championship and cup competitions – now expanded to include two permanent advertising boards on the City Stand, positioned within the TV arc.
Club Statement
Ed Turnham, commercial director at Norwich city, added:
We’re pleased to extend our partnership with BetWright ahead of the 2026/27 season. The relationship has grown considerably during our first season together and we’re excited to continue building on that success. We look forward to seeing the BetWright logo on our men’s first team kit again, as well as supporting our purpose driven mission.
BetWright’s Vision
Yarry Troshchey, Chief Marketing Officer at BetWright, added:
Year one was about introducing ourselves to the Canaries faithful. Year two is about building on it. We’ve learned a lot about what resonates with this fanbase, and we’ve got bigger plans for the season ahead – on the community side especially. Norwich is a club that gives back to its city, and we want our partnership to reflect that on and off the pitch.
The renewal continues BetWright’s growing football portfolio, which includes its stadium naming rights partnership with Leyton Orient, with Brisbane Road playing its home matches as the BetWright Stadium.