A 29-year-old influencer and adult film performer has been charged in Hong Kong after allegedly promoting an offshore online gambling platform through her social media channels, in a case that highlights the city’s strict stance on betting-related activity.
Up to 7 Years in Prison
The laws of Hong Kong psecifically ban all types of gambling except those operated by authorized entities, and online casino gaming remains illegal.
While nearby Macau is known for its legal casino industry, authorities in Hong Kong have repeatedly warned that offshore platforms targeting local users are also banned under criminal law.
Prosecutors in the West Kowloon District allege that the woman, identified by her surname So, promoted an overseas betting website that offered a range of services, including sports wagering, slot games, table games, live dealer products and esports betting.
Authorities say the platform actively marketed itself to Asian users and positioned itself as a major online gaming brand.
According to court filings, So was charged with promoting or facilitating bookmaking, an offence carrying a maximum penalty of seven years in prison and a fine of up to HKD 5 million ($638,000). She was released on bail following her initial court appearance.
She Thought It Was Legal
Her legal team has argued that she believed the operation was legitimate and claimed the platform did not accept customers based in Hong Kong. They also maintain that she did not knowingly participate in illegal activity.
Prosecutors allege that the influencer only recently began promoting the gambling site across her social media accounts, where she was described by the platform as a promotional figure.
Authorities also noted that the platform has been actively advertising around major global sporting events, including upcoming football tournaments, in an effort to attract international bettors.
The case comes amid broader scrutiny of offshore gambling operators targeting Asian markets via digital advertising and influencer partnerships.
Hong Kong authorities have repeatedly warned that promoting or facilitating access to such services may breach local gambling laws, no matter the operator is based.