Huddle Technology, a leading provider of automated trading solutions, has continued to innovate with the release of a new B2B soccer pricing product. The launch comes just in time for the start of the 2026 FIFA World Cup.
Huddle Innovates in Time for Soccer Season
Huddle revealed more details about its new product to gaming news outlet NEXT.io, saying that the new offering has been built upon the company’s deep US sports experience. According to the company, the newly-launched B2B soccer pricing product has been designed to “meet the surging global demand for bespoke and high-frequency betting experiences.”
Huddle’s new product will combine human input and automated pricing solutions to deliver sharper pricing and greater uptime, greatly enhancing the customer experience.
Huddle noted that meeting customer demand can be challenging, considering customers’ evolving preference for prop bets and micro bets. The company said that companies that wish to remain competitive when tapping into such markets must be equipped with the right technology for the task, lest they risk issues.
Huddle noted that its increased capacity to support complex prop and micro bets also allows it to offer personalized betting experiences to users. While pricing is of crucial importance, the company noted that effective cash-out solutions are just as important.
Another key feature of the new pricing product is a Super Sub offer, where users can continue their wagers when players get taken off.
The New Solution Will Allow Clients to Stay Ahead of the Curve
Francesco Borgosano, Huddle’s co-founder and chief executive officer, told NEXT.io that the launch of the new solution comes at a time of great importance for sports betting operators. He explained:
This World Cup is a convergence of betting cultures, with the now-open US market increasingly dictating the betting trends into Europe and elsewhere. Bettors now want that level of personalization that has led to the global explosion in player props and bet builders in recent years.
Francesco Borgosano, co-founder & CEO, Huddle Technology
Borgosano emphasized that brand trust is especially important to his team as the World Cup approaches since customers expect products that they can rely on, options to combine their bets, and reliable cash out solutions.
The CEO noted that soccer has a more fluid nature compared to other sports, which required his team to adapt and build in hundreds of parameters to account for all game states.
The final solution is an all-rounder that can be integrated into any operator’s sportsbook, allowing clients to remain ahead of the curve during the World Cup.