Kambi has unveiled a new brand refresh that seeks to highlight its forward-thinking nature and commitment to remaining ahead of the curve when it comes to technology. Alongside a refreshed logo, the company has also revealed a new motto that highlights its strategic promise.
Powerful Network. Proven Edge.
Kambi’s brand refresh is, according to the company itself, a move that reflects its goal of shaping the next generating of sports betting via artificial intelligence, network intelligence, and more dynamic betting experiences.
The company’s logo and its site’s interface have been updated accordingly, highlighting a sleeker and more stylish Kambi. The company’s new motto – “Powerful Network. Proven Edge.” – shows what Kambi is all about.
According to Kambi, the new identity is more than just a visual refresh. The company explained that its updated brand seeks to reflect its “vision for the future of sports betting and the role it will play in shaping it.”
The company added that the launch of the new brand identity comes at an important time for the broader betting industry.
The industry is entering a period of major change. Advances in AI are transforming what can be priced, traded and delivered, while player expectations continue to evolve towards experiences that are more personal, more engaging and more responsive.
Kambi statement
Because of that, Kambi said that it believes that the operators poised for success in this environment are those that are able to turn tech, data, and intelligence into a “genuine competitive advantage.” This is exactly where Kambo comes in, providing its partners with what it called a “unique edge.”
Kambi Remains a Leading Betting Innovator
Earlier this year, Kambi published its 2025 Sports Betting Trends Report, announcing that artificial intelligence is quickly becoming a core pillar of its business. Kambi elaborated that AI has the potential to truly revolutionize the betting sector and noted that some 48% of all bets placed across its network in 2025 were priced via AI-powered models.
For reference, AI is especially important for Kambi since it powers its flagship BetBuilder tool, which allows players to create their own parlays and wager on the events and sports they love. The BetBuilder’s adoption by players has expanded drastically, with Kambi reporting that roughly half the Super Bowl bets for the previous season were placed using the tool.
A few months ago, Kambi also announced agreements with the Atlantic Lottery Corporation (ALC) and British Columbia Lottery Corporation (BCLC), which positioned it as the sportsbook technology and services supplier for a new multi-province sportsbook solution in Canada.