Light & Wonder Enters Partnership with Jelly Entertainment for Slot Distribution

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A new long-term partnership has been established between Light & Wonder and B2B supplier Jelly Entertainment, focusing on the distribution of a variety of slot games via L&W platforms.

This collaboration is poised to enhance Jelly’s brand recognition and broaden its customer base by distributing popular slot titles such as Elixir of Wealth, Muertos Fortune, and Wicked Riches of Oz into significant regulated markets.

Jelly’s iGaming products will now be accessible through Light & Wonder’s distribution platforms across the UK, Spain, and Italy. Additionally, Jelly is targeting growth in the Latin American markets, specifically Colombia and Peru, as part of this strategic deal.

In November, Jelly achieved regulatory approvals from both The Gambling Commission and the Malta Gaming Authority. Reflecting on the new partnership, CEO David Newstead remarked: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that.”

Light & Wonder anticipates that this collaboration will further enrich its offerings to customers, complementing its already positive performance reported in the first quarter of 2024.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, expressed: “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”

Source: “Light & Wonder enters into partnership with Jelly Entertainment”. Gambling Insider. May 22, 2024.

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