Playtech has launched its online poker network in North America through FanDuel, covering three US states and the Canadian province of Ontario.
Playtech Teams Up With FanDuel to Launch Online Poker in North America
Playtech’s poker network is one of the company’s longest-established brands, operating across several regulated international markets. As Playtech’s first poker licensee in North America, FanDuel marks an important milestone for the company’s poker division and supports its broader regional growth strategy. Playtech is now powering PokerStars’ online poker offering, which is available exclusively on FanDuel across Michigan, New Jersey, Pennsylvania, and Canada’s Ontario.
Commenting on the launch, Marat Koss, chief interactive gaming officer at Playtech, described the introduction of Playtech’s online poker platform in North America through FanDuel as a significant step in the company’s regional expansion. He said Playtech was proud to bring its poker platform to three major regulated markets and to support FanDuel’s efforts to provide players with a high-quality poker experience.
What Does This Launch Mean for Playtech?
Playtech’s rollout of its online poker network through FanDuel’s PokerStars platform provides the company with access to some of North America’s most significant regulated iGaming markets. The launch in the above-mentioned states and Ontario connects one of the company’s longest-established products with a player base already engaged with FanDuel’s sportsbook and online casino brands.
Playtech’s move comes at a time when online casino and poker suppliers are seeking to build sustainable scale across a fragmented North American regulatory landscape. Distinct licensing, compliance, and technical requirements in each jurisdiction have made expansion more complex and costly than in many European markets.
Despite that, Playtech is moving bravely forward, and the latest expansion is one of a series of moves that experts predict will be very beneficial for the company as a whole. By partnering with FanDuel, Playtech gains an opportunity to expand its poker footprint through an operator that already has substantial market access and a large existing customer base.
The launch also underscores poker’s continued importance within the broader iGaming sector. Poker’s commercial success remains closely tied to factors such as liquidity, shared player pools, and tournament participation. An established network model can help operators deliver a more competitive poker product than a standalone offering, particularly in markets where customer acquisition costs remain elevated.
In other news about Playtech’s partner, FanDuel, the company recently parted ways with Asaf Noifeld, the now-former managing director of casino.