RubyPlay, a studio-based layered content ecosystem, has further expanded its footprint in South Africa through a new partnership with World Sports Betting, one of the region’s leading established bookmakers.
The agreement sees a selection of RubyPlay Studios’ titles integrated onto the operator’s online platform, including fan-favourites Elephant Stampede, Diamond Explosion® 7s and Mayan Cache.
Founded in 2002, World Sports Betting is one of South Africa’s most prominent sportsbook and casino operators, offering sports betting, racing and online gaming across retail and digital channels, serving a broad and engaged player base.
South Africa remains a key market in RubyPlay’s international growth strategy. Since entering the country in 2023, the supplier has gone from strength to strength through targeted partnerships, with this latest collaboration further enhancing its local presence.
Dima Reiderman, CCO at RubyPlay, said:
South Africa has been a real focus for us since we entered the market three years ago, and the traction we have seen in that time makes this partnership with World Sports Betting a genuinely engaging one. They are an established, highly respected brand and adding our portfolio to their platform is a strong example of how we are continuing to establish ourselves as a tier-one supplier across regulated markets. World Sports Betting has a deep understanding of their players and a clear vision for how they want to grow their offering. That kind of operator mindset is what we look for in a long-term partnership, and it gives us a strong foundation to build on together in what remains one of the most intriguing markets worldwide.
Ryno Du Plessis, Chief Operating Officer at World Sports Betting, added:
Our focus is on delivering a high-quality iGaming experience, with a high breadth of standout content playing a key role. RubyPlay stands out as a quality content supplier, not only for the strength of its portfolio, but for its clear approach to game development and delivery. Their ecosystem model supports long-term player engagement, which aligns with our strategy as we grow our offering. Bringing in-demand titles such as Elephant Stampede, Diamond Explosion® 7s and Mayan Cache to our players is an exciting move, and we see strong potential in the partnership moving forward.