RubyPlay, a provider of premium content and platform-level engagement tools for the global iGaming industry, has entered the Swiss market for the first time through a new partnership with mycasino by Grand Casino Luzern, one of Switzerland’s leading online casinos.
As part of the agreement, mycasino will integrate a selection of RubyPlay games, including Diamond Explosion® 7s SE, Book of Riches Deluxe Chapter 2, Immortal Ways® Cleopatra, Go High® Panda and Elephant Stampede SE, with titles from Koala Games planned for a later phase of the partnership.
Since its launch in 2019, mycasino, operated by Grand Casino Luzern, has built a strong reputation among Swiss players through its premium gaming offering and commitment to innovation, making it a natural partner for RubyPlay and its partner studios.
Dima Reiderman, CCO at RubyPlay, said:
Entering Switzerland represents an important step for RubyPlay as we continue to strengthen our presence across Europe’s most established regulated markets, where quality, compliance and long-term partnerships are fundamental to success. Our ambition is to become a trusted partner for operators in the country, building long-term collaborations where we can support brands with a broader offering of games, engagement tools, and innovation that drives sustainable growth.
Partnering with mycasino by Grand Casino Luzern gives us a strong foundation to establish our market position. As one of the country’s leading online casino brands, it provides the ideal platform and partner for this next phase of growth, and we see significant potential to deepen the relationship over time as we continue to introduce our games to local players.
Wolfgang Bliem, CEO at Grand Casino Luzern, added:
We were looking for a partner that could bring something new to our content offering while also giving us room to build over time. RubyPlay’s initial game selection, combined with the breadth of its wider studio ecosystem, gives us exactly that. We are pleased to introduce the titles to our players and look forward to developing the partnership further.