Stake has announced via its official social media channels that global brand ambassador Drake will return to Kick on 8 August for a new livestream featuring more than $1 million in giveaways. The event forms part of Stake’s ongoing anniversary celebrations and continues one of the industry’s highest-profile partnerships between a gambling operator and a global entertainment figure.
According to Stake’s announcement, viewers tuning into the livestream will have the opportunity to compete for a share of the $1 million prize pool, with one participant set to receive $50,000 live during the broadcast.
The stream will air on Drake’s official Kick channel and is expected to continue the interactive format that has become synonymous with previous Stake broadcasts.
One of Kick’s Biggest Recurring Events
Over the past several years, Drake’s Stake-sponsored livestreams have become some of Kick’s most recognisable events, regularly combining live casino gameplay, audience interaction and large-scale community giveaways.
Rather than focusing solely on gameplay, the broadcasts have evolved into entertainment-driven livestreams featuring celebrity conversations, surprise moments and direct engagement with viewers. Previous events have included major cash giveaways, luxury prizes and spontaneous rewards distributed live throughout the stream.
The latest event continues that approach while serving as one of the headline activations within Stake’s anniversary campaign.
Celebrating Stake’s Anniversary
The giveaway forms part of a wider programme of anniversary promotions launched by Stake throughout the year.
The operator has used the campaign to reward its global community through exclusive promotions, competitions and special events, with the upcoming Drake live stream representing one of its largest viewer-focused activations to date.
By combining live entertainment with community rewards, Stake continues to invest in experiences that extend beyond traditional sportsbook and casino marketing.
A Long-Running Partnership
Drake has remained one of Stake’s most recognisable global ambassadors since joining the brand, appearing across livestreams, sports campaigns and digital content.
The collaboration has helped position live streaming as a central part of Stake’s marketing strategy, blending gaming, entertainment and creator-led content for a global audience.
As the popularity of creator-driven broadcasts continues to grow, Stake has increasingly focused on interactive experiences that allow viewers to participate in real time rather than simply watch promotional content.
Event Details
The Stake x Drake livestream will be broadcast on Saturday, 8 August at 9:00 PM ET via Drake’s official Kick channel. Viewers will compete for more than $1 million in giveaways, with a $50,000 grand prize set to be awarded live during the broadcast.
Looking Ahead
The upcoming live stream is expected to attract viewers from across the gaming and entertainment communities, continuing a series of broadcasts that have become among the most anticipated events on Kick.
With another $1 million giveaway planned, the event reinforces Stake’s continued investment in community engagement and large-scale digital experiences as part of its anniversary celebrations.