Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has launched Symplify Insights, a new add-on that gives CRM teams complete visibility into communication performance through clear dashboards integrated into the Symplify platform.
Symplify Insights brings together communication performance across email, SMS and App Push, covering both campaigns and automations, in one clear overview. It uses data already available within the Symplify platform, requires no additional setup and gives existing customers access to 12 months of historical data upon activation.
Performance is automatically benchmarked against the previous equivalent period, making it easier to identify what’s working, where results are diminishing and where improvements can be made. The Account Brief provides a one-page overview of CRM performance, while one-click views help teams answer key questions, including whether they’re sending too frequently, how effectively automations are performing, which journeys need attention and the best days to send communications.
Developed in collaboration with Symplify customers, Insights reflects the company’s continued investment in enhancing its platform, with further developments planned for future releases.
Symplify Insights will be available as an add-on from today and showcased at SiGMA World in Rome, taking place from 2–5 November, at stand H4-4006.
Symplify’s Chief Sales Officer Christoffer Feldt-Sørensen said:
CRM teams want to immediately understand how this month compares with last, and which journeys need attention. Symplify Insights gives them that in one overview. Our customers have helped shape development through feedback from their day-to-day CRM operations, and there’s plenty more to come.