Tottenham Hotspur FC, a professional soccer club based in Tottenham, North London, England, has unveiled a new partnership with Kaizen Gaming. Under the agreement, Kaizen’s popular Betano brand will serve as the official partner of the club’s top team.
Betano Becomes the Spurs’ Official Partner
In its announcement, the Spurs said that Betano will serve as the Official Partner of its Men’s First Team for the 2026/27 soccer season. That’s not all, however, as following the 2026/27 season, the partnership will evolve, turning Betano into Tottenham Hotspur’s Official Betting Partner in Europe & LATAM through 2029.
As a partner of the club, Betano will see its branding featured across the club’s training kit during the 2026/27 season. In addition to that, the operator’s logo will appear on pitch-side LEDs and big screens during matches at Tottenham Hotspur Stadium.
To top it all off, Betano and the Spurs will work together on various exclusive activations for fans of the club.
An Exciting Deal for Both Sides
Officials were very excited about the tie-up and said that they were excited about the opportunity to work together. Ryan Norys, chief revenue officer for the Spurs, said that his team is pleased to kick off this long-term partnership with the operator. He added that a major highlight of the deal was the Spurs and Betano’s shared passion for the sport and delivering unique experiences to the fans.
From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football by striving to help enhance knowledge around responsible gambling.
Ryan Norys, CRO, Tottenham Hotspur
Kaizen Gaming’s chief commercial officer, Julio Iglesias, was similarly pleased. He lauded Tottenham Hotspur as “one of the world’s most recognized soccer clubs,” praising its sporting ambition and global fanbase.
Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.
Julio Iglesias, CCO, Kaizen Gaming
Iglesias added that the deal is an important milestone for Betano, which has been steadily expanding its presence across European soccer.
At the same time, Betano reiterated its commitment to offering sports betting responsibly.