Zenith has widened its crash and instant win offering by bringing 100HP Gaming’s portfolio onto its OneAPI aggregation platform. The addition gives Zenith’s operator partners access to a fast-paced, mobile-first content category that has drawn increasing player demand across global markets.
100HP Gaming’s catalogue includes Tappy Bird, Punch It, Spin Ra and Swipe Girls. The titles combine fast-paced mechanics with player personalization features. According to the companies, these elements have driven higher retention rates for operators offering the content.
The integration adds to a category of games that has recorded some of the strongest player engagement numbers across both emerging and established markets.
“100HP Gaming has built a strong product in one of the most exciting content categories in the market right now,” said Vitalii Smoliarenko, Business Development Manager at Zenith. “Their titles are designed around the mechanics that genuinely keep players engaged, and bringing them into OneAPI gives our operator partners access to content that is built to perform.”
Operators using OneAPI can deploy 100HP Gaming’s content across multiple markets through one integration point. This removes the need for operators to complete separate, direct integrations with the studio and lowers the operational overhead tied to onboarding new content providers from the outset.
The agreement follows Zenith’s continued focus on adding high-growth content categories to its platform, with crash and instant win formats named among the areas generating the strongest player engagement.
“OneAPI provides us with the infrastructure we need to distribute our games efficiently, and we are excited about the opportunity to showcase our portfolio to an even wider network of operators. Crash and instant-win games continue to gain momentum across key emerging markets, creating new opportunities for us to reach and engage a broader player audience,” said Asker Hubiev, CEO at 100HP Gaming.
“Our games have already demonstrated strong player engagement and retention. Through the Zenith aggregation platform, we will be able to make them available to more operators and introduce them to even more players worldwide,” Hubiev added.