UK-headquartered sportsbook bet365 has expanded its horse racing offering in France through a new partnership with horse racing specialist ZEturf.
The partnership will give bet365 customers access to pari-mutuel horse racing betting markets tailored to the French market, SBC News reported. The offering will be available through bet365’s desktop website and mobile app.
France’s horse racing betting market operates primarily on a pari-mutuel model, in which wagers are pooled and payouts are determined by the total amount bet on each outcome. Through ZEturf, bet365 will tap into a local operator with experience in daily horse racing programmes, results, expert tips, and online pari-mutuel betting covering domestic and international races. ZEturf’s services will be integrated into bet365’s technology platform.
Alex Sefton, Global Chief Marketing Officer at bet365, said the horse racing launch marks a milestone in the company’s development in France. “The French market is a global benchmark, driven by iconic competitions and a highly discerning community of enthusiasts.”
“We are proud to leverage over 25 years of horse racing betting expertise to offer an experience that combines the excellence of French pari-mutuel betting with the standards of innovation, performance, and quality for which bet365 is renowned internationally,” he added.
The launch follows bet365’s entry into France under an Autorité Nationale des Jeux (ANJ) licence in May. The operator introduced its flagship sportsbook features, including Bet Builder, Cash Out, Bet Tracker and Sub On Play On, ahead of the 2026 FIFA World Cup.
The French horse racing launch is the latest step in bet365’s international expansion. The operator has also recently launched in Washington, DC.
The expansion comes as bet365 faces pressure in its UK market. Last week, the company announced an internal restructuring expected to result in around 340 job cuts across its offices in Stoke-on-Trent, Gibraltar, and Malta.
The cuts mark the latest workforce reduction among UK gambling companies in 2026, with the sector facing higher gambling taxes following the UK government’s November 2025 Autumn Budget.
At the time, a bet365 spokesperson said the company was reviewing its operations amid a “highly competitive trading environment” and increased regulatory and tax-related costs.