N1 Partners said a media buying team specialising in Facebook traffic for iGaming increased first-time deposits (FTDs) by 155% over nine months after working with the affiliate network.
Monthly FTDs rose from 450 to 1,150, while ROI increased from 86% to 135% and average cost per acquisition (CPA) fell 22%, according to N1 Partners’ case study.
The media buying team, which has four years of experience in affiliate marketing, was already targeting Tier-1 markets including Canada, Germany, New Zealand and Australia. However, changes to Meta’s algorithms had made it more difficult to scale Facebook traffic, with higher acquisition costs and successful campaign combinations losing their effectiveness faster.
N1 Partners said the team was looking for products with strong registration-to-deposit (Reg2Dep) rates and player lifetime value (LTV), alongside reliable payouts and responsive affiliate support.
The partnership initially focused on four brands: N1 Bet, RollXO, Lucky Hunter and Retro Bet. Canada, Germany, and New Zealand were selected for the first testing phase, while Australia was excluded to concentrate the available budget on fewer markets.
“Working with several brands at the same time gave the team much greater flexibility,” said Polina Bogatko, Affiliate Manager N1 Partners. “Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity.”
The teams tested multiple brands simultaneously and used different creatives and landing pages across markets. N1 Partners also recommended starting with the CPA payment model, separating campaigns by audience type, and using dedicated landing pages for each GEO.
The partner was also advised to test broad audiences without narrow interest-based targeting, use multiple creative formats, and evaluate the quality of acquired players alongside registration costs.
N1 Partners said the teams monitored Reg2Dep, player quality, LTV, budget allocation, performance by geography, and results from new creatives.
N1 Partners said most operational questions were handled by the affiliate manager within a few hours, allowing the partner to switch offers and launch additional tests without interrupting traffic acquisition.
The teams also tested several hypotheses, including whether video creatives could outperform static banners, whether different advertising concepts could attract audiences of different quality, whether rapid budget increases could affect campaign stability and whether CPA alone was sufficient to assess traffic value.
The partner tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was assessed based on both CPA and player behaviour after the first deposit.
“The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget,” Bogatko said. “This helped maintain acquisition momentum without relying on a single offer.”
After the initial testing phase, the partner focused on increasing traffic volumes while maintaining player quality.
The team duplicated its highest-performing campaigns, regularly introduced new creatives, split campaigns by device type, and applied successful approaches to markets with similar audience characteristics.
N1 Partners identified four strategies as having the strongest impact on performance: creative localisation, continuous production of new advertising materials, pausing underperforming campaign combinations within the first 48 hours, and optimising based on player quality rather than CPA alone.
During the campaign, the affiliate manager identified a higher Reg2Dep rate for one of the brands among Facebook traffic in Canada. Following a review of the data, part of the advertising budget was shifted to that product.
“The decision was based on more than just the number of deposits,” Bogatko said. “We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable.”
After nine months, revenue had increased by approximately 2.5 times and player LTV had risen 25%, according to N1 Partners.
The company said the results reflected the development of a Facebook traffic acquisition model that allowed the partner to scale across Tier-1 markets without a proportional increase in acquisition costs.
Bogatko said continuous testing, campaign data analysis, and the ability to shift budgets between brands were key factors behind the performance.
N1 Partners currently offers affiliates access to more than 14 casino and betting brands, over 10 Tier-1 markets, and CPA rates of up to €700 (US$807) and RevShare of up to 55%, plus NNCO for top partners, according to the company.