SBC Summit will introduce a dedicated Product Innovation Showcase Stage at its 2026 event in Lisbon, bringing together product demonstrations, investment discussions and a startup competition focused on developments in the gaming industry.
The summit will take place from Sept. 29 to Oct. 1 at Feira Internacional de Lisboa and MEO Arena. The showcase stage will feature live product presentations on Sept. 29 and Oct. 1, alongside an innovation conference programme and SBC’s First Pitch startup competition on Oct. 1.
“Innovation can be found everywhere in this industry. It can be a product, an idea, a strategy or even a way of thinking. But its scope also means the word is used so often that, in some ways, it has lost some of its power,” said Rasmus Sojmark, CEO and Founder of SBC.
“This stage is about bringing that power back. We have an exciting mix of established companies, emerging businesses and new ideas, all on one stage and all showcasing what innovation truly means.”
The Sept. 29 product showcases will feature Comm100, Top Premier Cloud, Oddin.gg, In Game Media and Algosport, with presentations covering areas including AI-powered customer support, digital asset management and live casino. Stellar Bets, PYMSTR and Pyramid Gaming will present products on Oct. 1.
The Sept. 30 programme will include an “Investments” track covering new betting categories, investor perspectives, startup challenges, operator adoption of emerging technology and business scaling.
The track will feature sessions including “Building the Next Betting Category,” “The View From Here: Global Investor Perspectives,” “Investor Office Hours,” “How Operators Bring Startup Innovation to Market” and “From Starting to Scaling.”
First Pitch will close the showcase programme on Oct. 1. Held in partnership with BettingStartups, the competition will see five startups pitch to investors, operators and industry decision-makers. Each finalist will have three minutes to pitch followed by a three-minute question-and-answer session, with a prize package valued at €139,400 ($160,024)
The finalists are Betsy, Gmonitor, InsightPlay.ai, Safefy and Whizgen AI (Whizdom AI).
SBC Summit is expected to bring together more than 40,000 industry professionals for three days of conference content, exhibition and networking. Access to the Product Innovation Showcase Stage will be available to Conference, Business and VIP pass holders.