Players in the UK, Netherlands, Sweden, and Ontario are now able to use Bet365’s Jackpot365 – a new opt-in add-on to sports betting slips. The product is also due to launch in Michigan and Brazil soon.
What Is Bet365’s New Product?
Jackpot365 is an optional progressive jackpot feature that can be played alongside eligible casino games on Bet365 Casino. Participation is entirely separate from the underlying casino game, meaning it has no impact on game outcomes. Players can choose to opt in or out of Jackpot365 at any time.
Since its launch in December 2025, Jackpot365 has become extremely popular among Bet365 customers. As a progressive jackpot, prize values continuously increase based on player contributions, resulting in ever-changing jackpot amounts.
The new feature has paid out over $66 million through more than 112,000 jackpot wins, equating to an average prize of approximately $595 per winner. According to the operator, the jackpot product has a theoretical Return to Player (RTP) of approximately 85%, reflecting the proportion of each stake that is automatically allocated to the jackpot prize pool and reserve fund.
Following the introduction of Jackpot365 for bet slips, sports bettors have also enjoyed significant success. To date, 832 jackpots have been won through sports betting, with total payouts reaching over $345,000 and an average jackpot prize of just over $400.
What’s Different?
For casino customers, opting into Jackpot365 adds approximately $0.14 to each hand, spin, or round played, in addition to the base stake. Meanwhile, for sports bettors, participation is linked to individual betting slips and carries an additional fee of approximately $0.68 on top of the original wager. The higher entry cost for sports betting is offset by a correspondingly greater chance of winning a jackpot.
This distinction reflects the different nature of the two products. While casino sessions typically involve a large number of game rounds, each providing an opportunity to participate in the jackpot, sports bets generally take longer to settle and result in fewer opportunities to opt in during a typical betting session. As a result, the higher buy-in amount for sports betting helps maintain comparable jackpot-winning potential across both channels.
A Bet365 spokesperson described Jackpot365 as a “wonderful addition” to the sports betting platform, stating that the product was designed and developed in-house by Bet365. The spokesperson also added that the innovative offering provides an additional layer of excitement and value for customers each time they visit the platform.
In other recent important news about Bet365, the operator joined Alberta’s iGaming market just last week, making it one of the roster of operators that will spearhead the development of the sector once it launches.