BetMGM has leaned on the personality, image, and likeness of Jon Hamm to boost its NFL credentials and raise awareness for its relevant sector products.
The collaboration with the EMMY and Golden Globe Award-winning actor will allow BetMGM to strike home with NFL fans and issue a strong engagement message across its digital channels and beyond.
BetMGM Ties Together Sports, Betting, Rewards, and Entertainment
Another aspect of the partnership has to do with BetMGM’s commitment to create a single ecosystem for its iGaming, sports betting, entertainment and rewards offering, building on these experiences and tying them together.
Commenting on the opportunity to strengthen its brand and gear up for the upcoming NFL season due to get underway. The idea is to create, as BetMGM CRO Matt Prevost puts it, “a campaign that feels BetMGM distinctly while tapping into MGM Resorts’ entertainment legacy.”
“With Jon’s magnetic charm and CAPE’s creative vision, ‘It Happens Here’ ties together the breadth of experiences we offer in a way that’s unmistakably BetMGM,” Prevost said.
The actor will not just promote the NFL experience, but similarly focus on introducing Legends Lounge, an immersive setting combining sportsbook and casino aesthetics.
Hamm was pleased with the opportunity to collaborate with BetMGM on this. The actor was excited about the opportunity to present the Legends Lounge.
“The Legends Lounge is a world full of unexpected moments and memorable characters, and I enjoyed helping bring it to life for BetMGM’s new campaign. It’s clever, entertaining, and a lot of fun,” he added.
Enhanced Capabilities and a Brad New Lounge to Enjoy Betting and More
BetMGM SVP of sports Raymond Doyle also commented on the recent tie-up: “As we head into football season, we’ve made significant investments across our platform to deliver a more seamless and differentiated sportsbook experience.
From faster performance and expanded live betting capabilities to new tools that help customers make informed decisions, these enhancements are designed to keep players connected to the action throughout every stage of the game.”
The campaign similarly focuses on what BetMGM has described as more ways to discover, build and manage bets, and enjoy enhanced live betting options along with a new Rewards Hub.
The partnership with Hamm comes at a time when the NFL has just signed a deal with three sportsbooks, naming them Official Sportsbook Partners, all of which are BetMGM rivals in the space – Fanatics, DraftKings and FanDuel.