Playson continues to seek new commercial opportunities and realize them. In the latest such attempt, the supplier has teamed up with Hollywoodbets, a prominent South African operator, allowing the studio to expand in the jurisdiction further and make its products more readily available to local players.
Playson Pushes into South Africa, Part of Broader Regional Growth Strategy
South Africa has been one of the fastest-expanding iGaming jurisdictions in the African region, and is fast becoming a blueprint for the continent’s online casino and sports betting industry.
The game integration is carried out with the help of Light & Wonder’s aggregation platform, which facilitates launches in local regulated markets. Hollywoodbets Head of Product Wayde Dorkin commented on the opportunity to strengthen the platform’s content library through the Playson content injection.
“Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering. We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.”
Playson is bringing a wide variety of games, including Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win, 3 Carts of Gold: Hold and Win, and others.
Playson Seeks Partnerships Directly with Operators and Aggregators
Playson Sales Director Blanka Homor has welcomed the partnership as well, arguing that it was an important milestone for the supplier as it seeks to strengthen its local presence in South Africa and the continent as a whole.
“We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together,” Homor explained.
Playson has been expanding rapidly through individual partnerships with operators directly as well as part of aggregation platforms, such as SOFTSWISS.